Trendz3: The Free IT & Tech Newsletter Designed Just for Small Businesses of Northwest Arkansas
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Hi Friend,
Watching the Artemis II mission do a flyby of the moon was an out of this world reminder of what technology can accomplish when it's properly designed and executed. Technology can literally fly us beyond the moon and back.
Of course, technology — as every business knows — can also hold us back. Even on the Orion, where astronauts experienced technical difficulties with everything from sending email via Outlook (sound familiar?) to, yes, toilet trouble.
Technology — powerful, but by no means something we can just set and forget. On the Artemis II mission, or inside our businesses.
From saving on high-speed internet to guarding against voice-cloning scams to avoiding common mistakes with equipment purchases, this month our newsletter really shoots for the moon — to help your business aim higher.
Sincerely,
Rob Brothers
Founding Partner
TekTrendz
Many NWA organizations purchase dedicated internet access (DIA) through a company like AT&T or Cox. Depending on, for instance, speed and location, commercial DIA can get darn expensive — anywhere from $500-1,200 per month. Here locally, we just saw a small business DIA quote for $700/mo.
With the cost of everything from RAM to SaaS now orbiting the moon, overpaying for internet is probably the last thing your business needs. So, follow these tips:
🚀 Landing the spacecraft: Don't pay too much for internet. Buy only what you need, use what you buy, and save where you can.
What's more distinctive than a person's voice? Unfortunately, in the AI age, even a voice can be easily faked — and used to cheat your business out of huge sums.
Imagine how voice-cloning empowers bad actors to perpetrate highly convincing scams within your organization. "Hi, Ted. It's [insert boss's name]. I'm at the conference in Seattle and I need you to wire me $5,000 for the event fee."
Between accurate and convincing details like "Seattle trips" (easily pulled from LinkedIn), and receiving a live phone call in the boss's unique voice, who can really blame Ted if he falls for the hoax — and wires $5,000? One study out of Berkley concluded that you and I are easily duped by voice clones — often failing to accurately distinguish between the real and the fake.
🚀 Landing the spacecraft: Just because it sounds like you're talking with your kid or your boss or your banker — doesn't mean you are. Be cautious about urgent requests via phone or any other medium, and train your team to be cautious.
Small businesses in particular often operate on store-purchased, consumer-grade equipment. "Look at this router I landed on sale at Best Buy. Sweet deal!"
Of course, such sweet deals can go sour for a few reasons:
Speaking of security vulnerabilities, have you heard?
The FCC recently banned the purchase of new consumer-grade routers — brands like Netgear, TP-Link, Asus — manufactured wholly or partly overseas. Existing models already in homes or on store shelves remain legal to sell, buy, and use...with an important caveat: On March 1, these foreign-made routers will no longer receive software/firmware patches.
This means that if you purchase a new, say, Netgear router today, it will be outdated — and thus vulnerable to security threats — in less than a year. (Unless that manufacturer applies for and receives an FCC exemption.)
🚀 Landing the spacecraft: Use commercial equipment, and, given the regulatory environment right now, be cautious buying foreign-made routers and the like.
There are some IT basics every small business should know.
Question is: how about you? Do you know the basics?
Let's find out. Take this quick 15-question quiz — and see if you can beat our marketer, Chris, who scored a 73%.
Not bad, Chris. Not real good, either.
Take the Quiz...and Get Bragging Rights Over Chris
Here's four articles we've read recently with important implications for small business — and their technology, productivity, and/or cybersecurity.
Reuters: Iran-linked hackers breach FBI director's personal email, publish photos and documents
Trendz³ is a free, monthly email newsletter from TekTrendz, created exclusively for small businesses of Northwest Arkansas. Once a month, the Trendz³ newsletter will provide you with a quick rundown of the three most pressing trends in technology, cybersecurity, and IT — that you really need to know. We'll also share helpful resources and news along the way.
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